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Digital Marketing NI

Google Business Profile Management

Your Google listing is often the first thing customers see. Make it count.

When someone searches for a service near them, Google shows a map with three businesses before anything else. Those listings come from Google Business Profiles. A complete, active, accurate profile gives you a much better chance of being one of them, and of being chosen when you are.

A phone showing Google Maps with local business pins

Google Business Profile Management for Northern Ireland businesses

Plenty of good businesses lose out on Google simply because their profile is half-finished: the wrong categories, missing services, no recent photos, unanswered reviews, opening hours that changed two years ago. Customers notice, and so does Google.

We start by getting your profile right: categories, services, service areas, description, hours, attributes and photos. Then we keep it active with regular posts, fresh photos and timely replies to reviews, so it reflects a business that's open and busy.

Reviews are part of the service. We set up a simple routine for asking happy customers, with a short review link, a QR code and wording you can send after a job or visit. No incentives, no gating and no fake reviews: those break Google's rules and can get reviews removed or a profile penalised. We reply to new reviews in your voice, including the occasional complaint, calmly and constructively.

Your profile is the core of local search. It works hand in hand with your website and your reviews, and it's usually the quickest place to make a visible difference.

What's included

What our google business profile service covers

  • Profile audit and set-up

    Categories, services, service areas, description, hours and attributes checked and completed, within Google's guidelines.

  • Regular Google posts

    Updates about your services, recent work and news, which keep the profile active and give customers a reason to get in touch.

  • Photo plan

    Guidance on the photos that matter and a steady flow of new ones, because listings with recent real photos look more trustworthy.

  • Reviews

    A review link, QR code and simple asking routine, and professional replies to new reviews, usually within a few working days.

  • Accuracy checks

    We watch for suggested edits from the public and keep your details correct.

  • Monthly report

    Searches, calls, website clicks and direction requests, with what we're doing next.

Process

How it works

  1. 1

    Access

    You add us as a manager on your profile. You stay the owner.

  2. 2

    Fix the foundations

    We complete and correct everything that's missing or wrong.

  3. 3

    Keep it active

    Regular posts, photos, review requests and replies every month.

  4. 4

    Report

    Monthly figures from Google and clear next steps.

Honest expectations

What to expect

  • Corrections such as categories, services and hours can make a visible difference within weeks.
  • Where you appear in the map results also depends on how close the searcher is, your reviews and your wider online presence. No one can guarantee a position, and anyone who promises one is guessing.
  • Reviews from real customers are one of the strongest signals. We'll help you ask for them in a way that stays within Google's rules.

FAQs

Google Business Profile questions

I don't have a profile. Can you set one up?

Yes. We'll help you create and verify it. Verification is done by Google, usually by video or post, and it needs to be completed by you as the business owner.

I work from home. Will my address be shown?

It doesn't need to be. Service-area businesses can hide their address and show the areas they cover instead. We'll set this up correctly.

Can you get us more reviews?

We can make it easy for happy customers to leave one, with a short link and a simple routine for asking. We never post fake reviews or offer incentives for them; both break Google's rules and put your profile at risk.

How long before we show up in the map results?

Fixing a poor profile often helps within weeks, but the map results also depend on proximity, reviews and your website. We'll be honest about where you stand after the initial audit.

Do I lose control of my profile?

No. You remain the owner and add us as a manager. You can remove our access at any time.

Can you remove a bad review?

Only Google can remove a review, and only if it breaks Google's policies. We can report those for you. For genuine but negative reviews, a calm, helpful reply usually does more good than removal would.

Can we offer a discount for reviews?

No. Incentivised reviews break Google's policies and can lead to reviews being removed. We'll help you ask in a way that works without incentives.

Talk to us about google business profile.

Tell us about your business and what you'd like more of. We'll recommend what's worth doing, honestly, and give you a clear price.