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Digital Marketing NI

Coleraine · Causeway Coast and Glens

Digital marketing for Coleraine and Causeway Coast businesses.

Businesses on the Causeway Coast serve two very different audiences: residents all year round, and a large number of visitors in peak season. Online marketing here has to work for both, and adjust with the seasons.

Market stalls in the Diamond in front of Coleraine Town Hall
The Diamond, Coleraine

Photo: Andreas F. Borchert, CC BY-SA 4.0 (cropped)

Marketing a business in Coleraine

Visitors to the coast, Portrush, Portstewart and the Giant's Causeway area plan heavily on Google and social media, often on the day. Accurate hours, current photos, menus and booking links are what turn those searches into customers.

Outside the main season, the focus shifts to local customers. We plan your content and any advertising around that rhythm, rather than posting the same way all year.

Our focus

Where we'd start in Coleraine

  • Seasonal planning

    Content and ads that follow the visitor season.

  • Visitor search

    Profiles and pages ready for people planning trips to the coast.

  • Year-round locals

    Keeping regular customers engaged through the quieter months.

FAQs

Questions from Coleraine businesses

Should we advertise all year?

Usually not at the same level. Many coastal businesses advertise most heavily before and during the season and focus on locals and email in the quieter months.

Grow your Coleraine business online.

Tell us about your business and what you'd like more of. We'll recommend what's worth doing, honestly, and give you a clear price.