Google Ads Management
Be there when someone searches for exactly what you sell.
Google Ads lets you appear at the top of search results for the searches you choose, in the areas you choose, and you pay when someone clicks. Managed well, it's the fastest way to generate enquiries. Managed badly, it's the fastest way to spend money with nothing to show for it.
Google Ads Management for Northern Ireland businesses
We build campaigns around one thing: enquiries you can turn into work. That means targeting searches with real buying intent, excluding the ones that waste money, limiting ads to the areas you actually serve, and sending clicks to pages built to convert.
Tracking comes first. Before we spend a pound, we set up conversion tracking for calls and form enquiries, so we can see which searches and ads bring in business and put the budget there.
Your ad spend is paid directly to Google from your own account. Our management fee is separate, so you always see exactly what's being spent.
What's included
What our google ads service covers
Account set-up or audit
A clean, well-structured account, or a frank review of the one you have.
Keyword research
The searches with buying intent, and a negative list of the ones to exclude.
Ad copy
Clear, specific ads that match what people searched for.
Location targeting
Ads shown only where you can serve customers.
Conversion tracking
Calls and form enquiries tracked, so decisions are based on results, not clicks.
Ongoing optimisation
Bids, keywords, ads and budgets adjusted every month.
Process
How it works
- 1
Plan
Goals, budget, areas and the searches to target.
- 2
Build
Tracking, campaigns, ads and landing pages.
- 3
Launch
Close monitoring in the first weeks while data builds.
- 4
Optimise
Monthly improvements and reporting on cost per enquiry.
Honest expectations
What to expect
- The first few weeks are a learning period while data builds. We watch spend closely during that time.
- Results depend on your budget, your market's competition and how well your website converts. We'll tell you if any of those is holding things back.
- You can pause or change your budget at any time.
FAQs
Google Ads questions
How much should I spend on Google Ads?
Enough to get meaningful data in your market. It varies widely by sector and area. We'll suggest a starting budget after looking at search volumes and typical click costs for your services.
Is the ad spend included in your fee?
No. Ad spend is paid directly to Google from your own account. Our management fee is separate, so you can see exactly where your money goes.
Who owns the Google Ads account?
You do. We work in your account, and if we ever part ways, you keep everything.
Can you take over an existing account?
Yes. We'll start with an audit and tell you plainly what's working and what isn't.
Keep reading
Related services and guides
Facebook and Instagram Ads
Paid social campaigns that reach the right people in your area, with clear tracking and sensible budgets.
Read moreSEO
Search engine optimisation that makes your website easier to find, easier to understand and more useful.
Read moreFree Marketing Check
A free, honest look at your website, Google listing, social media and ads, with the few changes worth making first.
Read moreSEO or Google Ads: which should a local business choose?
SEO versus Google Ads for Northern Ireland businesses: how each works, speed, costs, when to choose one or the other, and how to use both together.
Read moreHow much does digital marketing cost for a small business in Northern Ireland?
What you actually pay for in digital marketing, what drives the cost up or down, and how to tell whether a quote is good value, for Northern Ireland businesses.
Read moreGoogle Ads or Facebook ads: which is better for a local business?
Google Ads and Facebook ads do different jobs. How each works, which suits your business, and how to use them together, for Northern Ireland businesses.
Read more
Talk to us about google ads.
Tell us about your business and what you'd like more of. We'll recommend what's worth doing, honestly, and give you a clear price.