Facebook and Instagram Ads
Reach local customers before they start searching.
Search ads catch people who already know what they want. Facebook and Instagram ads reach people who don't yet, but should: homeowners in your area, parents near your new class, diners within a short drive. Used well, they build demand rather than just capturing it.
Facebook and Instagram Ads for Northern Ireland businesses
Meta's advertising tools can target people by area, age and interests, and reach people who've already engaged with your page or ads. The skill is in choosing the right audience, the right offer and creative that stops someone scrolling.
We plan campaigns around a clear goal, whether that's enquiries, bookings, sales or awareness of something new, set up the tracking to measure it, and produce ad creative from your own photos and videos wherever possible.
As with Google Ads, the ad spend goes directly to Meta from your account, and our management is billed separately.
What's included
What our facebook & instagram ads service covers
Campaign strategy
Goal, audience, offer and budget agreed before anything goes live.
Audience set-up
Local targeting, and reaching people who've already engaged with your page or ads.
Ad creative and copy
Image ads, and video ads from short clips you send. Professional filming can be arranged through a partner and quoted separately.
Lead forms or landing pages
The simplest route from interest to enquiry.
Tracking
Results tracked through Meta lead forms, or your website's own enquiry tracking, without advertising cookies.
Optimisation and reporting
Ongoing testing and plain-English monthly results.
Process
How it works
- 1
Goal
What success looks like, and the budget to get there.
- 2
Creative
Ads and copy prepared for your approval.
- 3
Launch and test
Variations tested to find what works.
- 4
Scale
Budget moved to the best performers.
Honest expectations
What to expect
- Creative matters more than anything else on Meta. Real photos and short videos of your work usually beat polished stock imagery.
- Lead quality varies; we watch it closely and adjust targeting and forms to keep it high.
- Budgets can start modestly and grow once there's evidence of what works.
FAQs
Facebook & Instagram ads questions
Facebook ads or Google ads: which is better?
They do different jobs. Google Ads catches people already searching for your service. Facebook and Instagram ads reach people before they search. Many local businesses do best with search first, then social to build demand. See our guide comparing the two.
Do I need to make videos?
Not necessarily, but short, simple phone videos of your work often perform very well. We'll suggest what to film.
Is the ad spend included in your fee?
No. Ad spend is paid directly to Meta from your account; our management fee is separate.
Where we work
Facebook & Instagram ads across Northern Ireland
Keep reading
Related services and guides
Social Media Management
Regular, on-brand posts for Facebook and Instagram, written for your customers and checked by a person.
Read moreGoogle Ads Management
Search ads that put you in front of people looking for your service right now, with every pound tracked.
Read moreFree Marketing Check
A free, honest look at your website, Google listing, social media and ads, with the few changes worth making first.
Read moreGoogle Ads or Facebook ads: which is better for a local business?
Google Ads and Facebook ads do different jobs. How each works, which suits your business, and how to use them together, for Northern Ireland businesses.
Read more
Talk to us about facebook & instagram ads.
Tell us about your business and what you'd like more of. We'll recommend what's worth doing, honestly, and give you a clear price.