Trades and home services
Digital marketing for trades and home services.
Electricians, plumbers, builders, roofers, joiners, landscapers and cleaners win most of their work from two places: recommendations and Google. Good digital marketing makes sure that when someone hears your name, or searches for your trade nearby, you look like the obvious choice.
The challenge
What usually gets in the way
No time for marketing
You're on site all day. Posting and updating listings falls to the bottom of the list.
Competing with bigger firms
Larger companies with marketing budgets dominate searches in your area.
Few reviews despite happy customers
Customers are pleased with the work but rarely leave reviews unless asked.
Seasonal swings
Busy periods and quiet ones, with marketing that doesn't adjust.
Our approach
What we'd do
Google Business Profile first
Complete, accurate and active, with service areas set up properly.
A simple review routine
A text or email with your review link after every job.
Before-and-after posts
Real photos of finished work, posted for you every month.
Search ads for urgent jobs
Targeted Google Ads for the services people need quickly.
Recommended
Services that usually help most
Google Business Profile Management
Get your Google listing complete, active and accurate, with a steady flow of genuine reviews, so you show up when locals search.
Read moreLocal SEO
Be found by people searching for your services in your town, on Google Search and Google Maps.
Read moreSocial Media Management
Regular, on-brand posts for Facebook and Instagram, written for your customers and checked by a person.
Read moreGoogle Ads Management
Search ads that put you in front of people looking for your service right now, with every pound tracked.
Read moreFAQs
Common questions
I get enough work from word of mouth. Why bother?
Most recommendations are followed by a search. If your profile looks inactive or has few reviews, some of those referrals go elsewhere. It also gives you more choice over the jobs you take.
What should I photograph on jobs?
Before and after shots, neat finished details and the occasional photo of you or your team at work. Make sure customers are happy for you to share photos of their property.
Let's talk about your marketing.
Tell us about your business and what you'd like more of. We'll recommend what's worth doing, honestly, and give you a clear price.